Edited version published in Joongang Daily, December 10th, 2013. http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=2981768
I have lived in Korea for seven years now. Despite firsthand experience and research on media and education, I still do not claim to be an expert in Korean media culture. No doubt that media are powerful tools that orient us to reality particularly in societies like Korea where the media are a near ubiquitous. The significance of new media in contemporary Korea lies in its proximity; smartphones have become our closest consultants. In the words of Marshall McLuhan four decades ago that “the media work us over completely” couldn’t be truer today. McLuhan is considered the father of modern communications.
It is also common knowledge that the media largely influence our choices: what we buy, what we eat, how we dress and sometimes invokes our thinking on topical issues. Beyond the traditional functions of media to inform, educate, persuade, entertain and set agenda for deliberations, the media too form deep-seating cultural perspectives or worldviews. In fact, McLuhan asserted that all media exist to invest our lives with artificial perceptions and arbitrary values. His claim that the media are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered is quite evident in modern life.
In the recent days, there has been a series of publications focusing on multicultural aspect of the Korean Read the rest of this entry »